Sunday, August 6, 2017

Talking Logo Elevator Speech for Liberty Lodging

Please see the below video.

Here's a quick summary of the product that Liberty Lodging provides:
Those that have traveled on official DoD business understand the innate need for long term lodging accommodations like those provided at Liberty Lodging.  Currently, “Base Lodging” (on-base accommodations provided at DoD facilities) serves as the standard issue hotel for transient government travel.  These facilities provide basic overnight accommodations comparable to 1 ½ to 2-star hotels.  Generally, these units have a queen bed, shower, microwave, mini-fridge, standard cable television, desk workspace, and below average décor; the words dingy, uncomfortable, uninviting and basic, best summarize what the customer experiences.  To their credit, these facilities do a great job of catering to short-term billeting, being sufficient/bearable enough to get a traveler through a single work week.  However, what we have found and experienced ourselves is that there are many short-term assignments and extended training programs throughout the DoD that require a government traveler to remain at a temporary location, anywhere from 2 weeks to an excess of 3 months.  These travelers, truly in need of extended-stay accommodations, are expected to rely on this same inferior/short-term product.  What has been built at Liberty Lodging is the solution to this problem.     

Liberty Lodging is a cost-efficient communal living substitute, providing each customer with what would be received at a hotel and much more.  Our private bedrooms are equipped with plush queen size beds, desk workspaces, flat screen TVs, private bathrooms, full length mirrors, and a touch of décor that makes the traveler feel at home.  In addition, we offer a shared living room with home theater and bar area, a completely equipped full-size kitchen, attached laundry room, and additional amenities by location.  So far, we have found that the majority of those traveling in groups appreciate the team building atmosphere and companionship offered by these shared living circumstances.  We understand that communal living isn’t for everyone, but the reception and growing demand for our services speaks volumes; there is no doubt that we have created a highly desirable product.     

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